Challenge: Create a Souvenir Mug of the Cat in the Hat without having room for the Hat.

Solution: Remove the hat altogether and use Little Cats A,B and C for the handle.

When I was Design Director for the idea factory, my design team and I created thousands of concepts for souvenir items for Universal's Theme Parks. Over 200 items were produced for sale at the parks, these are two of my designs. We never manufactured the "one fish, two fish..." watergun.

Tim

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